Privacy Policy

Name: Market Savvy
Address: 42 Grassmarket, Edinburgh, EH1 2HU, GB
Telephone: +44 113 2974 2477

Effective Date: 1 January 2026
Company: Market Savvy

Market Savvy respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website and tell you about your privacy rights and how the law protects you.

1. Data Controller

Market Savvy is the data controller and is responsible for your personal data.

We are a company registered in the United Kingdom.

Contact Details:
Full Name: Market Savvy
Address: 42 Grassmarket, Edinburgh, EH1 2HU, United Kingdom
Email Address: [email protected]
Telephone: +44 113 2974 2477

Please contact our Data Protection Officer at the above email address for all privacy-related inquiries.

2. Data We Collect

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

Identity Data: includes first name, maiden name, last name, username or similar identifier.
Contact Data: includes billing address, delivery address, email address and telephone numbers.
Technical Data: includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
Profile Data: includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
Usage Data: includes information about how you use our website, products and services.
Marketing and Communications Data: includes your preferences in receiving marketing from us and your communication preferences.

How We Collect Your Data

We collect data about you through the following methods:

Direct Interactions: You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

Create an account on our website;
Subscribe to our service or publications;
Request marketing to be sent to you;
Enter a competition, promotion or survey; or
Give us some feedback.

Automated Technologies or Interactions: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies.
Third Parties: We may receive personal data about you from various third parties, including business partners and sub-contractors in logistics, payment processing and data analytics.

3. How We Use Your Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

To comply with a legal obligation: We may process your data to comply with our legal obligations, such as calculating and reporting taxes.
To perform a contract: We may process your data to perform our obligations under a contract, such as supplying goods to you.
For our legitimate interests: We may process your data for our legitimate business interests, such as fraud prevention, enhancing our website functionality, and ensuring the security of our IT systems.
Where you have given consent: We may process your data for specific marketing purposes where you have given us clear consent to do so.

Purpose of Processing

To register you as a new customer;
To process and deliver your orders;
To manage our relationship with you;
To administer our website and for internal operations, including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data;
To improve our website, products/services, marketing and customer relationships;
To allow you to participate in features of our website when you choose to do so;
To send you newsletters and marketing communications (where you have consented);
To send you push notifications (where you have consented).

4. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

5. Data Retention

We will only retain your personal data for as long as is necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

6. Your Legal Rights

Under the General Data Protection Regulation (GDPR), you have certain rights regarding your personal data. You can ask us to:

Access: Receive a copy of the personal data we hold about you.
Rectification: Ask us to correct inaccurate or incomplete data.
Erasure: Ask us to delete your personal data (also known as the "right to be forgotten").
Restriction: Ask us to restrict the processing of your personal data.
Objection: Object to our processing of your personal data.
Data Portability: Ask us to transfer the personal data you gave us to another organisation, or to you, in certain circumstances.

You do not usually have to pay a fee to exercise your rights. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access the data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

7. Marketing

We strive to provide you with choices regarding the personal data you provide to us.

If you have previously agreed to us using your personal data for direct marketing purposes, you may change your mind at any time by contacting us at [email protected].

8. Changes to the Privacy Policy

We may update our privacy policy from time to time. Thus, you are advised to review this page periodically for any changes. We will notify you of any changes by posting the new privacy policy on this page. These changes are effective immediately after they are posted on this page.

9. Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use, please see our Cookie Policy.

10. Third-Party Links

Our website may include links to third-party websites, plug-ins and applications. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.